They might be called Soft Launch, but it’s easy to imagine them being rapidly propelled to the top of the charts. It’s always emotional to witness the first steps of a band destined for great things. Signed to a major label and recently seen opening for Declan McKenna, the five friends who make up Soft Launch released the very first official single of their career in April – a lively pop song, Cartwheels, which lays the foundation for their style, somewhere between effervescent pop and indie rock with psychedelic accents. After self-producing their compositions between England and Ireland, in the privacy of their post-teen bedrooms or in various studios, the young members of the quintet seem well on their way to conquering the world. A flying start!
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