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Thu 22 Aug

They might be called Soft Launch, but it’s easy to imagine them being rapidly propelled to the top of the charts. It’s always emotional to witness the first steps of a band destined for great things. Signed to a major label and recently seen opening for Declan McKenna, the five friends who make up Soft Launch released the very first official single of their career in April – a lively pop song, Cartwheels, which lays the foundation for their style, somewhere between effervescent pop and indie rock with psychedelic accents. After self-producing their compositions between England and Ireland, in the privacy of their post-teen bedrooms or in various studios, the young members of the quintet seem well on their way to conquering the world. A flying start!

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